Giovanna is a digital-first strategist with a background in tech and politics. She believes in using digital to do all the good, and leverages new technologies to meet and mobilize voters where they are.
As Digital Director for the Florida Democratic Party in and For Our Future FL, a joint super PAC and action fund, she managed statewide digital programs producing social and earned media campaigns, peer-to-peer voter and volunteer outreach programs, and paid persuasion and mobilization campaigns across platforms.
Giovanna’s life in politics began on the ground as an organizer for Hillary for America. That’s where she learned that digital doesn’t end when you get to the field.
Before switching careers in 2015, Giovanna was the Director of Strategic Design at Rokk3r Labs, a company cobuilder and incubator in Miami, where she managed a team of designers and developers using human-centered design practices to build digital products in a variety of industries.
Giovanna is a graduate of Pratt Institute in Brooklyn where she earned her BFA in Communications Design. She lives and works between Miami and NYC and has a passion for making progressive political campaigns more accessible and engaging, leveraging people’s personal networks to win elections, and building and maintaining a digital infrastructure that enables candidates and policy to win at every level of government.
Patricia is a specialist in building brands on and offline, with over ten years of experience in social marketing. She specializes in using a data-driven approach to build interest-based audiences and inform go-to-market strategies.
Most recently Patricia was the creative and social media director, and then the Digital Director for Andrew Yang’s presidential campaign, with the goal of moving democratic digital marketing campaigns into the 21st century.
Over the last few years she has been primarily focused on audience development working with high-profile TV networks, media companies, top venture capital firms, and more. She has run social media teams for television franchises like Bravo’s Real Housewives, Top Chef, VanderPump Rules, and Below Deck.
Patricia was one of the first twenty employees at Vaynermedia, a social and digital creative agency focused on innovation in the digital space. While at Vaynermedia, she led social media strategy and managed teams responsible for the overall social presence of Campbell’s Global, V8, V8 V-Fusion, Campbell’s Kitchen, Pepperidge Farm Milano, The New York Jets and Fox Entertainment Network (including shows like Glee, Mindy Project, American Idol, and more).
She’s passionate about teaching, and growth, spending 4+ years as an adjunct professor teaching social media courses for Graduate students.